Split GMV into three factors
Traffic × conversion × basket size — locate the factor before optimising.
INDUSTRY 04 · E-Commerce
E-Commerce
Goods, traffic, checkout and fulfilment, with long chains and sharp traffic peaks.
C
How many companies are in this industry
Illustrative data · describes structure, not official statisticsSee the size mix and where role demand is heading. Structural illustration — sources welcome.
Related companies~320,000 related companies
Ops & fulfillment roles +6% YoY (illustrative)
Company-size distribution
Micro / <50
68%
Small / 50–200
22%
Medium / 200–1k
7%
Large / >1k
3%
Role demand mix
Ops & merchants
44%
Fulfillment & supply chain
29%
Product & tech
27%
Value-chain position
- Upstream · brands & supply
- Midstream · platforms & checkout
- Downstream · warehousing & delivery
01
Trends
Trends
- From campaign peaks to daily operations
- Content and shelf converge
- Fulfilment driving repeat purchase
02
1 micro-notes
each with a read countG
Job Simulator
SimulateWalk through a few realistic situations and feel what this role or industry weighs every day.
E-Commerce · Night Before the Sale
Budget for one thing only. Where does it go?
D
Discussion
DiscussSpotted something inaccurate? Leave your experience here for everyone.
E
Salary is split by company size rather than one flat range, which makes comparison easier. Local ranges are welcome.
G
The interview questions are useful; a note on explaining your reasoning during live coding would help.
W
Propose an edit
EditLike a wiki, any field can be improved: pick a field, write the suggestion and your reason. Accepted proposals earn contribution points.
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